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    Your idea is only 2x better?

    When you have your idea and someone wants to pay for it, how do you make it better so the masses are willing to pay?  The best way is to make your product 10x better through the 10x rule. This means in order for your product to gain market traction, it must be exponentially better.

    Historically, being slightly better is not an effective way in gaining market share. Some examples of this are:

    • Beta is a little better then VHS
    • Blu-Ray is a little better then HD-DVD
    • Plasma is a little better then LCD

    Now compare this to the following:

    • Email is MUCH faster than traditional mail
    • Airline travel is WAY faster than boats
    •  iTunes is MUCH MORE effective than HMV

    Because of this, it’s definitely important to understand if your idea can fit into this scenario. Is your idea somewhat better (as the Blu-Ray to HD-DVD) or MUCH better (as airplanes to boats). Ask yourself this simple question, would you want a computer that is only marginally better than your current one or one that is 10x faster than your existing computer. 

    • 27 May 2011
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  • About vencorps

    VenCorps™ is pioneering a new venture model. The goal is the same—attract, screen, and grow venture investments for high returns—but the approach is profoundly different. The classic model is offline, closed, and managed by a handful of experts. VenCorps™ is an open, collaborative ecosystem, like social networks, wikis, and innovation markets, enabling far more efficient allocation of resources.

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