Contributed by vencorps
When you have your idea and someone wants to pay for it, how do you make it better so the masses are willing to pay? The best way is to make your product 10x better through the 10x rule. This means in order for your product to gain market traction, it must be exponentially better.
Historically, being slightly better is not an effective way in gaining market share. Some examples of this are:
Now compare this to the following:
Because of this, it’s definitely important to understand if your idea can fit into this scenario. Is your idea somewhat better (as the Blu-Ray to HD-DVD) or MUCH better (as airplanes to boats). Ask yourself this simple question, would you want a computer that is only marginally better than your current one or one that is 10x faster than your existing computer.